Spanning 6,335 square metres with 41 retail units and 23 food and beverage venues across three levels, Souk sits within The Serry on the Hurghada Touristic Promenade. Around it gather the kids club and the teen escape, the daily entertainment programme, the co-working café and the event halls — everything the collection offers for gathering, working and celebrating.
لقاء مستوحى من دفء المدينة
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A curated edit of local fashion and emerging Egyptian designers, spanning beachwear, occasion wear, jewellery, and beauty in a refined retail setting that celebrates quality and craft.
Local fashion and emerging Egyptian designers
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An experiential space showcasing Egyptian artisans at work, from pottery and weaving to copper-making, with exclusive pieces and complimentary hands-on classes for guests.
Egyptian artisans at work
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A speciality food destination celebrating Egyptian cuisine, featuring spices, blends, and artisanal ingredients in a warm, market-inspired setting.
Speciality food destination
A curated collection of jewellery, beauty, perfumery, eyewear, watches, artisanal workshops, and more, each operated by specialists and celebrating Egyptian craft within Souk’s sunlit setting.
Jewellery, beauty, perfumery, eyewear, watches
Saraab Junior Club is our vibrant and secure kids club. With magician shows, shell craft, pottery making, ceramics painting, henna painting, arts and crafts, family cinema, and kids disco, among many more, younger guests can explore, learn, and have fun under dedicated supervision.
Kids club | Daily 10:00 AM – 6:00 PM
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Nuba Escape is a dedicated teen space for connection and competition. From billiards, ping pong, and air hockey to gaming tournaments, social mixers, Xbox challenges, and movie marathons, it is designed to energise and inspire in a relaxed setting.
Teen space
Daily animation programmes and nightly live performances entertain guests of all ages. From folkloric shows and live music to beach yoga, Red Sea workouts, tennis, football, and more, curate your stay via theserry.com or with our guest experience team.
Daily animation and nightly live performances
An adults-only speakeasy hidden behind a bookshelf door, inspired by 1940s Cairo. A live oriental jazz band, live singers, belly dancers, acrobats and exotic acts fill the candlelit room, with crafted cocktails and cabaret glamour.
Adults-only speakeasy | Inspired by 1940s Cairo | 9:00 PM – 4:00 AM
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Blend business and leisure effortlessly in our breezy co-working destination with inspiring views. Private cabins and meeting rooms are available 24/7. Sela pours Egypt’s heritage brews alongside signature lattes and speciality coffee, a menu that moves from ahwa and karkadé to rose lattes and cold brew.
Co-working café | Private cabins and meeting rooms 24/7 | Daily 11:00 AM – 10:00 PM
Two grand event halls, each divisible into three separate 330 sqm rooms or opened into one large hall. Each hall has its own breakout area, bathrooms and reception, and is equipped with LED screens, hybrid-meeting capability, advanced technology, high-speed internet and business services, alongside the Manna, Numu, Namana and Umano venues for more intimate gatherings. With capacities up to 1,200 guests per hall, bespoke menus and a dedicated banquet team, every event at The Serry is seamlessly executed and thoughtfully tailored.
Two grand halls | Up to 2,400 guests | 1,980 sqm combined
